Not on social media platforms? Think again!
You or the content you’ve created may be on social media networks without you even knowing it.
Here are a few examples where you’re popping up on the social media landscape.
Facebook, Flickr or Twitter.
unknowingly, you may have been included in their Foursquare updates.
a wide variety of social media sites including Facebook, LinkedIn, Twitter and others.
including in someone’s tweets, live blogging, video or other form of content sharing.
What does this mean for your career?
It indicates that you must take control of your own social media footprint. You can’t just sit on
the social media sidelines thinking that it’s “for kids.” You can’t rely on your experience and
success to-date to help you. What matters in today’s social media connected world is the number
of friends on Facebook, connections on LinkedIn and /or followers on Twitter. It also matters what
these “friends” think they know about you.
To that end, here are seven steps to help you build your social media presence to
effectively represent your marketing experience and prowess.
requires accepting that social media has become an integral part of how we communicate and
are happening as has been discovered by companies like United and Comcast. In the same vein, it can
have a similar impact on your personal brand and career.
sidelines to get a feel for how people communicate and share on social media networks and the type of
language they use. (For a starting point, here’s a list of social media marketing resources and
saying about you. Two easy, low cost ways to accomplish this are Google searches and alerts.
While I share my name with a rabbi in California, an actress in Atlanta and a doctor in Boca Raton,
“Heidi Cohen”. (Of course, it helps that I’ve been writing for ClickZ, an online e-zine for 6 ½ years.)
If you find negative comments about you when searching the listings, you may want to enlist the help
of reputation management specialists.
media presence on various social media platforms. To this end, think about how you want to position
yourself just as you would when marketing any other product. Unlike the old fashioned resume,
career-oriented social media tends to be forward looking. Among the factors to consider are your
photograph or avatar, your business title. (Note: This doesn’t have to be the same one that’s on your
business card), and the keywords you want associated with your profile. While you have freedom in
creating your social media self, don’t lie or exaggerate the truth because the collective public will find
out, with other site participants spreading the negative word, potentially tarnishing your social currency.
starts at the same point. To become the belle of the social media ball, it’s important to
build your friends and followers. Begin with people you know well and invite them to join you online.
Think about how you want to use each platform since this will define with whom you want to connect with
and staff. Where appropriate, give them recommendations on LinkedIn without being asked. Pay
it forward without worrying about whether they will reciprocate.
sequestered behind your computer, it’s critical to get out and meet people in real life. This way you can
strengthen relationships with people you got acquainted with by participating in social media. Go to events,
Meetups and conferences as well as coffee with people that you’ve connected with online. Remember
relationships tend to grow stronger when you meet someone in person.
While some of these recommendations may seem scary at first, this is understandable. Remember that they
require a change in perspective and deeply ingrained habits. Take small steps at first until you get the social
media basics down. It’s important for your career to not only connect with networking prospects but also to
improve your marketing and be current in your field.
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