Gawker Media’s marketing manager Christopher Mascari has published a chart showing the change in
the company’s social-media referral traffic over the past year. Peter Kafka at All Things D has analyzed
Digg has gone from being the biggest traffic source to one of the smallest.
Not surprisingly, Facebook is taking over. Stumbleupon’s also doing well. Twitter is actually surprisingly
small (because it’s still mostly a tech phenomenon).
Here’s the chart, via Peter Kafka:
And here’s Facebook’s big move… This chart shows the traffic from Facebook to each of Gawker’s sites.
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