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Small businesses get chatty with larger social media budgets

While small businesses typically aren't on the cutting edge of digital marketing trends, a new survey conducted by Access Markets International suggests the emerging social media channel will be a priority among many small company owners. Overall marketing budgets among small businesses are expected to grow 4 percent in 2012, up considerably from the lows during the recession. Soc...

Ninety-three percent of companies now use social media marketing

Social media has become a pillar of digital marketing initiatives, with an overwhelming majority of companies now incorporating the channel into their multichannel marketingcampaigns, a new report from Social Media Examiner indicates. Nearly all of the companies polled (93 percent) employ social media as a part of their marketing efforts. On top of that, as many as 90 percent ...

5 Great New Social Media Strategies

Most business owners understand the basic premise of social media marketing today , which is that linking your website to your company presence on other social networking hubs (such as LinkedIn, Facebook, and Twitter) is more effective than just getting a lot of SEO for your site. Consequently, I spend a lot of time advising small businesses on how to create and maintain their F...

Google ‘like’ button could boost online marketing

A new Google feature which allows internet users to mark up pages for friends and family could have a positive impact in the online marketing world. The +1 feature has been designed by the search engine giant to compete with the Facebook 'like' button which aims to share information between friends on the social media site. It will appear next to adverts and search results wh...

Social Media Now Top Marketing Pick for Local Businesses

Social media marketing is the big winner with local businesses in the marketing method sweepstakes, according to a new survey. But social media’s win comes at the expense of traditional offline marketing methods, which continue to decline. The survey data revealed that local merchants, who usually have very limited time and money for marketing, are increasingly gravitating towar...

Social Media Poised to Surpass Traditional Marketing

Social media is poised to nudge its way ahead of traditional marketing in the next five years, according to new research. Integrating it into the rest of the marketing plan is still proving challenging for businesses, however. That the finding of The American Marketing Association and Duke University’s Fuqua School of Business, which surveyed more than 400 top marketers for the...

Social Media Marketing Up 40% Among Local Businesses

Facebook and Google are the top outlets for promoting products online, while most who've used group buying sites like Groupon say they won't repeat the experience, according to MerchantCircle. Local businesses are turning to inexpensive social media to promote their products and services, but the few that have experimented with group discount offerings from online sites are un...

Business owners must use social media to communicate, not broadcast

One of the most popular ways for marketing your business in today's online world is to engage in social media. Sites such as Facebook, Twitter, foursquare "and Groupon have allowed companies to reach a wider audience of consumers. However, are businesses really doing all they can to leverage this technology? "Leaders have to become much more technology-aware. I don't mean they have ...

Establishing A Sustainable Social Media Marketing Strategy

For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers: ”Should we develop a strategy first before engaging?”, ”Should we experim...

5 Strategies for Implementing Social Media into Your Organization

As many companies have already found out, having a business presence in the social media communities (Facebook, Twitter, and YouTube) can have a positive impact on the company's bottom line. Being able to connect with customers and prospects to build loyalty and community goes a long way in today's world, and social media marketing is changing the way customer relations take pla...

The Collapse Of Digg [CHART]

Posted By: Ocean Marketing Admin on September 4, 2010 in Blog, Social Media - Comments: 13 Comments »

Gawker Media’s marketing manager Christopher Mascari has published a chart showing the change in

the company’s social-media referral traffic over the past year. Peter Kafka at All Things D has analyzed

and published it.

Digg has gone from being the biggest traffic source to one of the smallest.

Not surprisingly, Facebook is taking over. Stumbleupon’s also doing well. Twitter is actually surprisingly

small (because it’s still mostly a tech phenomenon).

Here’s the chart, via Peter Kafka:

And here’s Facebook’s big move… This chart shows the traffic from Facebook to each of Gawker’s sites.

Welcome to Ocean Marketing Blog

Posted By: Ocean Marketing Admin on April 12, 2010 in Blog - Comments: 1 Comment »

Welcome to Ocean Marketing Blog.

With over 5 years of Social Media Marketing and SEO experience, Ocean Marketing offers an easy, cost effective Social Media Marketing and search engine optimization service that helps businesses like yours stay competitive and attract new customers by listing your business among the top results.

Our professional, highly skilled staff has the knowledge and expertise to help your business increase exposure on major search engines and portals. We can help you start connecting with the millions of people everyday who use search engines to look for new products and services. It’s fast, easy and guaranteed to deliver results.

Our Search Engine Optimization and PPC Management products and services were developed with our customer’s needs in mind and the result is a full service search marketing solution from strategic consultation to in-depth reporting systems.

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The Collapse Of Digg [CHART]

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